Instant Hero

Donate Life America

Everybody wants to be a hero.

When you register as an organ donor, you instantly become someone’s hero.

Experiential

Experience just how easy it is to become a hero. Pair with a super hero movie launch, and place digital screens outside of theaters that “attaches” a cape, flapping in the wind, to whomever walks in front of it.

Digital

Use Sponsored Google Search Results to link the movie launch with Donate Life America. When a user searches anything related to the movie, Donate Life American’s website will be the first result. The home page will showcase a video about the experiential execution and the movie partnership.